Illustrative sample
example-fashion.com is a fictional brand. Its accounts and history are sample data.
Advertiser register
example-fashion.com
advertisers.txt published at the domain and mirrored by Fray: the brand's own file is the authoritative record.
Source: https://example-fashion.com/.well-known/advertisers.txt · file expires 2027-06-01.
Record last updated 14 August 2026 · operator entities on file: lei:5493001KJTIIGC8Y1R12, duns:123456789
How to check the ad in front of you
Every ad is bought through an advertiser account, and the platform will show you that account's ID.
- On a Google search ad, open the three-dot menu and choose About this advertiser. On Meta, open the Page and check the Ad Library.
- Copy the advertiser ID it shows you.
- Check that ID against the accounts this brand has authorized.
If it is one of them, the ad comes from an account this brand says is its own. If it is not, or you cannot find an ID at all, do not click the ad: reach the company by typing its address into your browser yourself.
Authorized advertiser accounts
| Platform | Account ID | Relationship | Provenance | Listed since |
|---|---|---|---|---|
| google.com | AR14027298346289987585 | owned | attested | 2026-02-03 |
| microsoft.com | 143026384 opaque: Microsoft has not published a way to check this ID against their own records, so it is listed as the brand gave it to us (spec §4.3) | owned | attested | 2026-02-03 |
| google.com | AR09876543210987654321 | agent operator: exampleagency.com · entity: gb-coh:09876543 | attested | 2026-02-03 |
| google.com | AR11112222333344445555 | partner program: affiliate | attested | 2026-03-19 |
| google.com | AR55554444333322221111 | partner program: affiliate | attested | 2026-03-19 |
| google.com | AR99998888777766665555 | revoked since: 2026-04-30. This account was authorized until 30 April 2026 and is not any more. Ads from it are treated as likely impersonation and go straight to review. | attested | 2026-02-03 |
Anything not listed here
This brand's policy is closed: the owner asserts that every account it authorizes is listed. Any advertiser account not listed is unauthorized to advertise example-fashion.com, and ads from unlisted accounts resolving to this domain may be treated as actionable.
Closed policy is honored only because this record is attested by the domain itself.
Think you have seen a scam ad?
Fray cannot act on an individual report, and it is not an emergency service. These are the people who can act on one:
- The platform that showed the ad. Google's report-an-ad form: support.google.com/ads/troubleshooter/4578507.
- If you have lost money or handed over details. Action Fraud, which covers England, Wales and Northern Ireland: actionfraud.police.uk/reportscam, or 0300 123 2040.
- Scam adverts in general. The NCSC: ncsc.gov.uk/collection/phishing-scams/report-scam-advert.